
CARBON NEUTRAL & FAIR TRADE CERTIFIED
THE WHY OF WHAT WE DO
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Sustainability: A key differentiator in today’s competitive market landscape.
Environmental concerns are at the forefront of global discussions, and the decision to switch to


Certificates play a crucial role in validating the sustainability claims of businesses.
They are crucial for ensuring the credibility, transparency and accountability of sustainable businesses. For customers, checking certifications before buying from sustainable brands helps them make informed choices, avoid greenwashing and support genuine sustainability efforts.
Credibility
Agency certificates provide third-party validation of a business’s sustainability efforts. They assure customers that the business has met certain standards and undergone independent assessment.

Transparency
Certifications offer transparency about a company’s environmental, social, and ethical practices. This transparency helps customers make informed decisions about where they want to spend their money.

Accountability
By obtaining certifications, businesses commit to adhering to specific standards and regulations set by reputable agencies. This holds them accountable for their sustainability claims and encourages continuous improvement.

Brand Differentiation
Certifications can help customers identify Sustainable businesses in a crowded market. Customers looking for eco-friendly or socially responsible products choose brands with recognised certifications.

Certifications before buying from sustainable brands is important
Assurance of Sustainability Claims
Customers want assurance that the products they purchase align with their values. Certifications provide tangible evidence that a brand’s sustainability claims are legitimate.
Avoiding greenwashing
Greenwashing occurs when businesses falsely market their products as sustainable to appeal to environmentally conscious consumers. Certifications act as a defence against greenwashing by providing an objective evaluation of a brand’s sustainability practices.
Supporting genuine sustainability
By choosing products from certified sustainable brands, customers can support genuine efforts to minimise environmental impact, promote fair labor practices and contribute positively to society.
Personal values alignment
Many consumers prioritise sustainability and ethical considerations when making purchasing decisions. Checking certifications allows them to align their purchases with their personal values and beliefs.
international certifications
Following is the list of international certifications unmoda has been awarded.
01
Organic textile standard certification
The Global Organic Textile Standard (GOTS) certification is the worldwide leading standard for organic textiles encompassing both environmental and social criteria. It certifies that textiles, including clothing and accessories, are made with organic fibres, sourced sustainably and produced under environmentally and socially responsible conditions.
02
Fair trade cotton certification
Fair Trade Cotton Certification ensures that cotton farmers receive fair wages and work under safe conditions adhering to strict social and environmental criteria.
03
Carbon neutral certification
Carbon neutral certification is a designation awarded to organisations, products or events that have effectively balanced their carbon emissions by offsetting or reducing their carbon footprint to zero. It involves calculating the total greenhouse gas emissions generated by an entity and then investing in projects that mitigate or offset an equivalent amount of emissions elsewhere.
04
Better cotton initiative
Better Cotton is a sustainability initiative aimed at improving cotton farming practices worldwide. It promotes the adoption of more environmentally and socially responsible methods of cotton cultivation, including reducing water usage, minimising the application of harmful chemicals and promoting fair labor practices.
05
Organic 100 content standard
The Organic Content Standard (OCS) is a global standard that verifies the presence and amount of organic material in a final product. It applies to textiles made from organic fibres and ensures transparency and integrity in organic claims.
06
Global recycled standard certification
The Global Recycled Standard (GRS) is an international, voluntary certification that verifies the presence and amount of recycled material in products. It ensures transparency and integrity in claims regarding the recycled content of textiles including clothing and accessories.
07
Climate action charter
The Climate Action Charter is a voluntary commitment undertaken by organisations to address climate change by reducing their greenhouse gas emissions and promoting sustainability.
08
Wrap worldwide responsible accredited production certification
The Worldwide Responsible Accredited Production (WRAP) certification is a globally recognised accreditation program for manufacturers and suppliers that demonstrates adherence to ethical manufacturing standards.
09
Organic blended content standard certification
The Organic Blended Content Standard (OBCS) is a certification that verifies the presence and percentage of organic material in blended products. It ensures transparency and integrity in claims regarding the organic content of textiles made from a blend of organic and non-organic fibres.
Frequently Asked Question
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Sustainability in corporate responsibility refers to conducting business in a way that balances economic growth, environmental care and social well-being. It involves adopting practices that reduce environmental impact, promote ethical labor conditions, and ensure long-term economic viability, ensuring that current and future generations can meet their needs.
The climate crisis affects businesses through increased operational costs, supply chain disruptions and regulatory pressures. Extreme weather events can damage infrastructure and disrupt logistics, while regulatory changes may require costly compliance measures. Additionally, consumer preferences are shifting towards sustainable practices influencing market dynamics and brand loyalty.
Greenwashing is the practice of falsely marketing products or practices as environmentally friendly to mislead consumers. It undermines genuine sustainability efforts, erodes consumer trust and can lead to legal consequences. Companies caught greenwashing face reputational damage and potential loss of market share.
Prioritising sustainability helps corporates enhance their brand image, meet regulatory requirements, attract environmentally conscious consumers and mitigate long-term risks. Sustainable practices also lead to operational efficiencies, cost savings and better employee engagement, driving overall business resilience and success.
Businesses can measure their environmental impact through sustainability assessments and reporting frameworks such as the Global Reporting Initiative (GRI), Carbon Disclosure Project (CDP) and ISO 14001. These tools help quantify metrics like carbon footprint, water usage, waste generation and resource efficiency.
Common sustainable practices include reducing energy consumption, using renewable energy sources, minimising waste through recycling and reuse, sourcing eco-friendly materials, adopting circular economy principles and ensuring ethical labor practices. Implementing these practices helps reduce environmental impact and promotes corporate responsibility.
Adopting sustainable merchandise enhances brand reputation, attracts eco-conscious consumers and meets regulatory requirements. It also leads to cost savings through improved efficiency and durability of products, creates employee pride and engagement, and can open up new market opportunities in the changing world.
Corporates can play a crucial role in addressing the climate crisis by reducing their greenhouse gas emissions, adopting sustainable practices and influencing supply chains. They can invest in renewable energy, improve energy efficiency, support reforestation projects and advocate for climate-friendly policies, driving systemic change.
Consumers can identify greenwashing by looking for vague claims without specifics, lack of third-party certifications and inconsistencies between a company's overall practices and their sustainability claims. Researching a company’s full sustainability report and seeking transparent, verifiable information can help discern genuine efforts from greenwashing.
Transparency is crucial as it builds trust with consumers, investors and stakeholders. It involves openly sharing sustainability goals, progress and challenges, demonstrating accountability and commitment to genuine environmental and social impacts. Transparent reporting helps prevent greenwashing and promotes informed decision-making.
A circular economy is an economic system aimed at eliminating waste and promoting the continual use of resources. Businesses can adopt it by designing products for longevity, reuse and recyclability, implementing take-back schemes and using recycled materials. This approach reduces environmental impact and enhances resource efficiency.
Businesses can educate and engage employees by providing sustainability training, creating green teams, encouraging participation in sustainability initiatives and integrating sustainability goals into performance metrics. Recognising and rewarding sustainable practices can create a culture of environmental responsibility and collective effort.